Online Shopping Trends in India

Online shopping is where you order a product online instead of your traditional walk to the store and buying a product which you like in a store. Many people are these days buy online because it is more convenient to their lifestyles and those who don’t have time to walk into a store and spend a few minutes selecting products which they are most likely not going to buy.

In India, online shopping has been steadily increasing over the years with an estimated three billion in sales in the year 2009 and sixteen billion as of late 2013.By 2023, the expected sales will be estimated at fifty six billion with electronics taking the lion’s share of the pie. We will look closely on the categories that signified the biggest growth on online shopping in India this year.

Electronics: - With the ever increasing use of smartphone in India, mobile phone  sales have become the highest sales to contribute in this category.

Apparels, accessories combined. – This two categories combined form the biggest share surpassing the electronic sales.

Beauty and personal care: - This accounted for thirty three percent of all sales and resulted to a close third from electronic sales.

Books accounted for fifteen percent, home furnishing a low six percent, healthcare three percent and finally baby products at two percent to conclude the list of items with highest sales in the Indian survey.

The E commerce is also worth mentioning since it grew a staggering 88 percent in 2013.The biggest towns that contributed to this survey includes Guwahati , in north eastern India. The size of this place is estimated to be between 75 rupees to 100 rupees. It ranks 10th below Delhi, Bangalore and Mumbai.

Although Mumbai is still high on the list for being a large online shopping destination in India, the economic slowdown might have contributed a slump in sales, decreasing to meager average of 2.9 percent by a master card worldwide survey conducted in 2009.

Overall increase in online business must have resulted to the quick relief from traffic in these major cities and attractive discount coupons forbuying online. With just a click at ones comfort of the home or office, one can access his ordered product in a few hours of waiting or a day or two depending on the services thus minimizing time wastage.

With the increase in the E commerce industry, it’s estimated that around 75 billion dollars will be raked in as by 2020.

The future of online shopping India is looking great for both investors and traders as record profits are being witnessed by the un ending growth in the online sector.

There are a lot of Indian e-commerce fashion brands like jovi, yebhi, fashionara and yepme.com  which are serving a big Indian audience in Online shopping.